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Pemberton
Strategic Advisory Partners
Protecting Enterprise Value
at the Decision Point
Pemberton Strategic Advisory Partners works with founders and CEOs navigating inflection points — growth, pivots, leadership transitions — where poor decisions, not markets, derail value.
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Our approach blends decision science, cognitive bias mitigation, and foresight — because great decisions protect value long before the market does.
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When the cost of getting it wrong is measured in millions, leaders must surface hidden risks, stress-test assumptions, and protect returns.
Sonja Pemberton, Founder & CEO
Led by Sonja Pemberton, Pemberton Strategic Advisory Partners provides private advisory for founders and CEOs facing complex, high-stakes decisions.
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With over three decades of experience, Sonja built this practice to give leaders a confidential space to think — away from noise, bias, and internal pressure — when the stakes are too high to go it alone.
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The work is focused on sharpening decision clarity under pressure — helping founders avoid costly blind spots and protect enterprise value when every move matters.
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*Optional leadership team workshops are available using our NeuroDecision Intelligence™ framework when decision quality
needs to scale.
Leaders from these and other organizations have trusted Sonja in decision-making environments.
We Don’t Do Ops. We Don’t Do Reports. We Do This:
We protect founders from the costliest failure:
A decision that destroys value.
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Because markets don’t end most companies.
Decisions do.
When to Call Us...
✔ Growth is accelerating — but feels risky
✔ You’re betting millions on a move (M&A, exit, leadership change)
✔ The team’s too close — no one’s pushing back
✔ You want clarity — not consensus
What You Get...
​✔ A Thinking Partner — Not a Coach, Not an Ops Consultant
✔ Blind spot detection before it costs millions
✔ Cognitive clarity in high-stakes, high-pressure moments
✔ A sounding board with one job: Protect the value you’ve built
How We Work:
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Private, founder-only advisory
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Bi-weekly Decision Sessions (90-min Max)
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Voice memo / text access when the stakes are high
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No deliverables. No team meetings. No slides.
Why it works...
Because the biggest risks aren’t on your balance sheet.
They’re in the decisions you’re about to make.
We help you see what’s coming — before it’s too late.
Ready to Protect What You’ve Built?
*We work with a limited number of founders and CEOs each quarter to protect value when the stakes are highest.